FIFA is finding that potential sponsors and partners are shunning the World Cup in Russia next year, citing concerns of reputational risk for their brands and the financial cost of advertising. The football organisation currently has only half the number of corporate partners on board as it did during the last tournament in Brazil. To find out more about what this means for the upcoming World Cup, Ed Bowsher was joined by Joe Hall, sports business journalist with City A.M.

Published: Wed 19 April 2017