Adam Cox is joined by branding expert Desislava Dobreva, also known as “The Branding Queen”. Des discusses exactly what branding is – and what it isn’t. They talk about why brands are so important, and how smaller companies and sole traders can use the principles of branding to build and establish a brand that is effective. Des offers some tips, and advises of the key pitfalls to avoid.

Guests: Desislava Dobreva

Published: Thu 6 February 2020