With economic growth set to propel more than 90% of the world's population into the so-called "consumer class" by 2020, a new report from HSBC Commercial Banking suggests companies should start preparing today to meet the wants and needs of tomorrow's customer. The co-author of that report Paul Flatters, from futures consultancy Trajectory, joined the Morning Money team to talk about the research.

Guests: Chris Bailey,Paul Flatters

Published: Wed 7 September 2016