Apple has been named the world's most valuable brand this year, followed by Google and Coca-Cola, in Interbrand's 17th annual Best Global Brands report. So how are legacy brands doing compared to the new kids on the block? Manfredi Ricca, Chief Strategy Officer, EMEA & LatAm at Interbrand, joined Share Radio to discuss the findings.

Guests: Chris Bailey,Manfredi Ricca

Published: Wed 5 October 2016