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Nigel Cassidy

Optimism is key to a successful business, says Green and Black's co-founder Josephine Fairley

Nigel Cassidy

Original Broadcast: Share Radio Breakfast

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Business confidence is perhaps the key to any successful company, without confidence faith can be lost by staff and consumers alike. Xero, a cloud accounting software company for small businesses has published a small business confidence report today suggesting that irrepressible optimism is the primary trait for successful businesses. Co-founder of household brand Green and Black's and serial entrepreneur Josephine Fairley spoke to Nigel Cassidy to discuss the findings.

Guests: Josephine Fairley

Published:

Optimism is key to a successful business, says Green and Black's co-founder Josephine Fairley | Share Radio - Podcasts