Are there business lessons to be learnt from the way musicians interact with their fans? Mark Jennings, CEO of Subba Media believes so. Talking to Simon Rose, he explains how to have an open conversation which leads to better engagement with your customer base. Authenticity, he says, is the key to building a supportive community. He also passes on a business tip divulged to him by Midge Ure.

Guests: Mark Jennings

Published: Thu 7 March 2019