Sue Dougan meets branding and marketing expert Nadim Sadek. Nadim founded Sadek Wynberg Research in the 1990s, later sold on to WPP - he conducted research for the development of brands and communications for many of the world's blue-chip companies, including Unilever, Bacardi Global Brands, Kimberly-Clark, Vodafone and Sony Ericsson.

Guests: Nadim Sadek

Published: Tue 2 May 2017