Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests: Arwa Mahdawi,Paul Miller
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Original Broadcast: Shop Floor
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at how Plant Manager John Reid saved Michelin plant in Dundee from failing. Grant Jamieson, MD of Winkworth Machinery, explains why there is a large leadership gap in the manufacturing industry, while Martin Campbell of Credit HQ discusses their recent survey on how much difficulty late payment can cause to small businesses. Finally, Mike Beesley, RSG’s Managing Director, explains how dangerous it can be to let a moaning culture develop in the workplace.
Guests: John Reid,Grant Jamieson,Martin Campbell,Mike Beesley
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Original Broadcast: Marketing Watch
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests: Nick Parker,John Donovan,Paul Drake
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This week's Shop Floor, in association with the Inspirational Development Group, focuses on the expanding world of business and how it affects its employees. Nick Peters also looks at the pressures of middle management and why BAME workers with degrees are more likely to be unemployed than white workers. Nick is joined by Douglas Rushkoff, Professor of Media Theory and Digital Economics at City University New York; Penny de Valk, Managing Director Penna Talent Practice; Natasha Owusu, from the TUC, and Maxine Hurley, Member Engagement Manager at ENEI.
Guests: Douglas Rushkoff,Penny de Valk,Natasha Owusu,Maxine Hurley
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Nick looks at brands, the stories behind them, what happens when they go wrong and how a good story can influence the lives of millions for the better. To talk about brands and PR nick talks to Russell Parsons, of marketing week, Andrew Caesar-Gordon, of Electric Airways and Chris Brown from Liverpool vision.
Guests: Russell Parsons,Andrew Caesar-Gordon,Chris Brown
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