As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests: Adrian Day,Adam Reynolds,Richard Armstrong
Published:
Original Broadcast: Morning Money at 8:00
Ryan Heath, Senior EU Correspondent at Politico, joins Nick Peters and Chris Bailey to discuss the latest political stories, with David Cameron announcing plans to allow more refugees into the UK amidst the ongoing crisis.
Guests: Chris Bailey,Ryan Heath
Published:
Nick Peters talks to Simon Bates from Jordans Corporate Law, about the modern slavery act and what corporations are going to have to do to help end the use of slaves in the corporate world.
Guests: Simon Bates
Published:
Nick Peters talks to Professor Richard Hyman, Emeritus Professor of Industrial Relations at LSE, about the recent announcement made by the business Secretary about the cut in Trade Union rights.
Guests: Richard Hyman
Published:
The government recently announced action is is going to undertake in order to help close the wage gap between different genders. Nick Peters is talking to Anne Perkins to discuss whether this is a good course of action for equality in the workplace.
Guests: Anne Perkins
Published:
The living wage has been a political hot topic recently and Nick has decided to find out more about if this is feasible and more importantly, what a national living wage could do to help the country. To discuss this issue with nick is Emma Kosmin, Program Manager from the Living Wage Foundation.
Guests: Emma Kosmin,Adam Memon
Published:
Nick Peters talks to Paul Smith from Brick Rothenberg about the new budget and what it means for small businesses.
Guests: Paul Smith
Published:
Original Broadcast: Shop Floor
Nick Peters talks to Andy Chamberlain, Senior Public Affairs Manager at IPSE, to discuss the budget and what it means for the self-employed.
Guests: Andy Chamberlain
Published:
