Original Broadcast: Morning Money
The longer-term future for the advertising industry is very different, as we spend much of our time on mobiles, tablets and watching streamed content. Already advertisers are using every kind of hi-tech digital tool to plan and measure their campaigns to get their messages to customers. But the changes are said to have caused a growing gulf between the old-school creatives who come up with the campaigns and the tech people who are needed to deliver the ads. RadiumOne has launched a new division to explicitly deal with this issue, and Share Radio spoke with the European MD of the company, Craig Tuck, who joined us to talk about the future of advertising.
Guests: Chris Bailey,Craig Tuck
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Original Broadcast: Morning Money
Anne Bromley, co-owner of Newcastle's Travel Bureau, which manages corporate travel for companies across the North East, joined Share Radio Morning Money to look at why the Heathrow expansion presents huge opportunity for North East business. Anne suggests that the North East will benefit if the project is properly managed and backed up with connectivity development.
Guests: Chris Bailey,Anne Bromley
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Original Broadcast: Morning Money
Australia's Minister for Trade, Tourism & Investment, the Hon Steven Ciobo MP, joined Share Radio Morning Money to invite young Brits to turn their desire to work overseas into a reality. Half of young Brits are considering a temporary move abroad post-Brexit. In a new survey, 18-24 year olds don't think Brexit will have a positive impact on the UK, and Australia is where those surveyed would most like to work.
Guests: Chris Bailey,Steven Ciobo
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Original Broadcast: Morning Money
Financial technology, also known as Fintech, is one of the hottest areas of investment at the moment and Britain is at the forefront. Startups are beating the banks by offering cheaper, quicker, online services. Today the Royal United services institute (RUSI) holds an event debating the following "Defining Fintech: actors, challenges, opportunities and financial crime". Dr Inês Sofia de Oliveira, Research Fellow, Centre for Financial Crime & Security Studies, Royal United Services Institute (RUSI) joined Share Radio ahead of the event.
Guests: Chris Bailey,Ines Dofia De Oliviera
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Original Broadcast: Morning Money
Passengers are enduring overcrowding, delays and chaos on Southern trains as a strike by RMT union members continues. So as the deadlock continues, the Association of British Commuters has launched a crowdfunding campaign to raise £25,000 in order to legally challenge the Department for Transport over their dealings of the Southern disruption. They ended up raising over £26,000 and campaign co-ordinator Emily Yates, Co-Founder of the Association of British Commuters, joined Share Radio Morning Money.
Guests: Chris Bailey,Emily Yates
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Apple has been named the world's most valuable brand this year, followed by Google and Coca-Cola, in Interbrand's 17th annual Best Global Brands report. So how are legacy brands doing compared to the new kids on the block? Manfredi Ricca, Chief Strategy Officer, EMEA & LatAm at Interbrand, joined Share Radio to discuss the findings.
Guests: Chris Bailey,Manfredi Ricca
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