Original Broadcast: Share Radio Breakfast
As promotions and marketing activity shifts online, fraudsters are following suit. Advertisers are vulnerable because they have to rely on data detailing consumers visits to websites or clicks on ads. And it’s that data on online behaviour which is increasingly being faked - so advertisers pay for non- existent viewings of their messages. Recent studies have suggested that worldwide, markets could soon be wasting billions on digital advertising that is never seen. Rupert Staines, European MD of RadiumOne, joined Share Radio to talk on this.
Guests: Sara Sjölin,Rupert Staines
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Original Broadcast: Morning Money
The longer-term future for the advertising industry is very different, as we spend much of our time on mobiles, tablets and watching streamed content. Already advertisers are using every kind of hi-tech digital tool to plan and measure their campaigns to get their messages to customers. But the changes are said to have caused a growing gulf between the old-school creatives who come up with the campaigns and the tech people who are needed to deliver the ads. RadiumOne has launched a new division to explicitly deal with this issue, and Share Radio spoke with the European MD of the company, Craig Tuck, who joined us to talk about the future of advertising.
Guests: Chris Bailey,Craig Tuck
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Original Broadcast: Morning Money
Anne Bromley, co-owner of Newcastle's Travel Bureau, which manages corporate travel for companies across the North East, joined Share Radio Morning Money to look at why the Heathrow expansion presents huge opportunity for North East business. Anne suggests that the North East will benefit if the project is properly managed and backed up with connectivity development.
Guests: Chris Bailey,Anne Bromley
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Original Broadcast: Morning Money
New research has found that businesses are losing out on billions of pounds every year by not creating products and services for disabled people. The report by the Extra Costs Commission claims that the oversight is costing businesses up to £420 million a week in lost sales. To find out more, Matt Cox spoke to the chair of the commission, Robin Hindle Fisher.
Guests: Matt Cox,Robin Hindle Fisher
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Original Broadcast: Morning Money
Aviation expert Julian Bray on Easyjet's full year trading statement, and the impact of Brexit on airlines.
Guests: Jeremy Batstone-Carr,Julian Bray
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Original Broadcast: Morning Money
Reuters revealed that tech company Yahoo had secretly scanned millions of its users' email accounts on behalf of the US government, the first case to surface of a U.S. Internet company agreeing to a request to searching all arriving messages, as opposed to examining stored messages. The latest allegations come less than two weeks after Yahoo said hackers had stolen millions of users' data. To understand the reasons behind this compliance with the US government and the consequences for Yahoo, Matt Cox spoke to Oliver Smith, senior tech reporter at The Memo.
Guests: Matt Cox,Oliver Smith
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Telecoms group TalkTalk has been slapped with a record £400,000 fine by the Information Commissioner’s Office because of a cyber attack last year. The ICO found that “security failings” allowed a cyber attacker to access customer data “with ease”. To discuss the implications for TalkTalk, Share Radio was joined by Dave Millett, Founder and Managing Director of telecoms broker Equinox.
Guests: Jeremy Batstone-Carr,Dave Millett
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Original Broadcast: Morning Money at 8:00
Theresa May's Brexit Brainstorm at Chequers did make one thing clear: limits on migration from Europe will be prioritised over preserving access to the single market for goods and services. Andrew Stimpson, Founder of underfloor heating specialists, WarmUp, has been a big beneficiary of the European single market. How has his business been affected?
Guests: Andrew Stimpson
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Original Broadcast: Morning Money at 8:00
The 45th English Wine Festival is taking place this weekend. The event being held in Purleigh, Essex is the longest running wine festival in England, and it comes after figures earlier this month revealed that sparkling wine sales in the UK have nearly doubled in the last five years. Lucy Winward, a wine expert at New Hall Vineyard, who are hosting the event, explained how the English wine industry is doing.
Guests: Lucy Winward
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Original Broadcast: Morning Money at 8:00
Jobseekers are over £1,000 worse off in real-terms as rising inflation hits earnings, according to a new report from jobs website Adzuna. Advertised salaries fell to £32,688 in July, down 2.4% annually from £33,505 a year ago. Becky Harkins, spokesperson for Adzuna, joined Share Radio to offer an insight.
Guests: Chris Bailey,Becky Harkins
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