Original Broadcast: Morning Money at 7:00
Walking onto a firing range, falling off a cliff, or walking into a lamppost are the more obvious risks to the latest Pokémon Go craze, which is bringing augmented reality onto the streets of the globe. But there are the hidden mobile gaming threats associated with not just Pokemon, but Minecraft, and other games: business attacks, social engineering, and accessing valuable data. Chris Boyd, a researcher at internet and PC security firm Malwarebytes explained further.
Guests: Chris Boyd,Chris Bailey
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Original Broadcast: Morning Money at 6:00
Virtual Reality was touted as the future, but has its place as the new entertainment medium been lost? The release of a new mobile game, Pokemon Go, has shown the massive success of VR's cousin "Augmented Reality". Matt Cox has been exploring the differences between Virtual and Augmented reality entertainment, and if it means VR has crash landed before it even took off.
Guests: Matt Cox,Oliver Smith
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Original Broadcast: Morning Money at 6:00
Advertisers are turning away from traditional print mediums, meaning news sources have had to turn to other methods to make up the revenue. Online sites for these news media companies were meant to buoy up profits, but ad-blocking technology has eaten into revenues, and now the rush is on to search for a sustainable business model in the post-ad block world. Matt Cox spoke to digital media and product strategist, Nic Newman, to find out more.
Guests: Matt Cox,Nic Newman
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Original Broadcast: Morning Money at 7:00
Microsoft looks set to buy professional networking site, LinkedIn. But does the deal make sense from a tech perspective? Martin Garner from CCS Insight, which provides market analysis for companies in the mobile and wireless sector, gave his view on the deal, as well as discussing Apple and its latest Siri announcement.
Guests: Chris Bailey,Martin Garner
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Original Broadcast: Morning Money at 7:00
In 2015, during London Technology Week, Wayra UK launched startupDNA, the first research study to reveal the social makeup of Britain’s start-up ecosystem. The Diversity Tech Summit is designed to bring together key individuals to pursue a diversity agenda and meet the challenges outlined in the startupDNA executive summary. Danny Bartlett, from Wayra UK, joined Share Radio to talk on the summit.
Guests: Steve Clarke,Rachel Winter,Danny Bartlett
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Original Broadcast: Morning Money at 8:00
Researchers at Leibinz University in Hannover are creating an artificial nervous system, making it easier for robots to work side-by-side with humans. Experts predict that relationships between robots and humans may soon become common-place, so Robert Van Egghen spoke to Julie Carpenter, a roboticist from the University of Washington, about the future for human-robot relationships.
Guests: Robert Van Egghen,Julie Carpenter
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Original Broadcast: Marketing Watch
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests: Nick Parker,John Donovan,Paul Drake
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Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests: Debbie Morrison,Ian Barber,Mindi Chahal
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This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests: Adrian Day,Max Tatton-Brown,Joe Wade
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Original Broadcast: Consuming Issues
Future Tech - Sophie Deen from Bright Little Labs on Consuming Issues to talk on #Cashless #Roboshop #Smartphone #Fullscreen #EE
Guests: Sophie Deen
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