Adam speaks to Vice President of International at Etsy, Nicole Vanderbilt, about the psychological barriers woman can experience when starting a business. Etys is a platform that enables people to create original products and reach a global audience. In contrast to most other sectors, 86% of Etsy sellers are female. Also joining the discussion is Mahri McKenzie, one of Etsy’s female online sellers, to talk about her experiences of both the opportunities – and risks – that come with being a woman in business.
Guests: Nicole Vanderbilt,Mahri McKenzie
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In this episode of Modern Mindset, Adam Cox talks to award-winning author Tim Wotton. Tim’s book, How Have I Cheated Death? A Short and Merry Life with Cystic Fibrosis, discusses how his genetic condition gives him a unique perspective on life, work and money – with profound lessons that are invaluable to us all.
Guests: Tim Wotton
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Adam Cox chats with Sam Miles, the head of production for Televisualise, a branded content company. They discuss how social media sites, especially YouTube, have enabled companies large and small to move from traditional advertising to a more subtle and less intrusive approach. From product placement to vlogging, this episode looks at how modern marketing has democratised audience engagement with tips about how to go about it for even the smallest company.
Guests: Sam Miles
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Adam interviews two identical twin sisters, Raissa and Joyce de Haas, who founded the drinks company Double Dutch. In just a few years they have won awards, used innovative approaches into investment and have created surprising new flavours of drinks. They discuss the emotional power of flavours and the benefits of working with someone with identical genetics.
Guests: Joyce de Haas,Raissa de Haas
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Original Broadcast: Modern Mindset
Adam interviews the founders of a fast-growing drinks company called Collagin, a new gin brand that contains the protein collagen. Two women from a background in the creative industries are making waves in the male-dominated drinks and spirits sector. Do female entrepreneurs think differently to men, and does it bring advantages?
Guests: Collagin
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