Johnny Mercer MP on his campaign for a nationally coordinated support network that will ensure wounded ex-service personnel are helped into jobs. While defending the Prime Minister’s commitment to the services, he says more must be done at government level to protect the military covenant. Since the advent of the smartphone, we are increasingly subject to the tyranny of time, cramming more activity into every second of the day – checking email, checking Facebook, sending texts – that we rarely give ourselves the chance to stop and focus on one thing. Tony Crabbe, business psychologist and author of ‘Busy’ says we are damaging our productivity and ourselves. A new disruptive technology is shaking up the temporary employment market. Called Catapult, it is an online app/platform that connects people who want temp jobs with employers who need help. Unlike the clunky temp agency system, employers can fill shifts within one hour inside the M25. The record is 24 minutes. Workers set their own pay (no lower than NLW) and Catapult collects holiday pay and NI on their behalf. Nick talks to co-founder Oli Johnson. In our monthly look-back at the stories we’ve covered, IDG consultant Jake Meyer looks at time efficiency, productivity, the changing face of capitalism and work for the wounded ex-service personnel.
Guests: Johnny Mercer,Tony Crabbe,Oli Johnson,Jake Meyer
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The scandal hit Co-op has come back from the brink of disaster and is now rebranding itself for a brighter future – by reviving the old blue Co-op logo and focusing increasingly on serving its membership with dividends and lower prices. Nick talks to Campaign’s Simon Gwynn. The Radiocentre, which beats the drum on behalf of the commercial radio industry, has launched a bold and imaginative ad campaign that directs specially-composed songs at senior marketers in companies like Unilever and John Lewis. Nick talks to client director at the Radiocentre, Lucy Barrett and to Andy Nairn of the Lucky Generals agency that created the campaign. Andy also talks about the agency’s strategy for success, which includes a contribution from Hollywood legend Jeff Bridges.
Guests: Simon Gwynn
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Original Broadcast: Shop Floor
On this week's Shop Floor, in partnership with the Inspirational Development Group, Ken Cowen, founder of the charity The School of Hard Knocks, explains how young men and women who have been neglected by society are given a chance to regain esteem and drive, to help them get a job. Nick Peters discusses the importance of Inclusive Leadership, a new Inspirational Development Group workshop, with Senior IDG Consultant, Johanne Malin. Paul Harris, Co-Founder of Bright HR, explains why many HR policies are not beneficial to employees; and Katie Jacobs, Editor of HR Magazine, looks back at the evolution of HR and the publication in the last 25 years.
Guests: Ken Cowen,Johanne Malin,Paul Harris,Katie Jacobs
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Original Broadcast: Shop Floor
Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Guests: Lord John Browne,Neil Pickering,Paul Jackson,Leeson Medhurst
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Original Broadcast: Marketing Watch
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests: Nick Parker,John Donovan,Paul Drake
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Original Broadcast: Shop Floor
On Shop Floor, with the Inspirational Development Group, Nick Peters speaks to Simon Biltcliffe who runs his company, Webmart, on the principles of Marxism and Capitalism combined. Nick also discusses with Nadim Choudhury, Head of Career Development at the Institute of Financial Services University College, the latest CIPD report on job satisfaction. Peter Bregman, CEO of Bregman Partners in New York, explains how to get more out of your day, while Daniele Fiandaca, Co-Founder of Creative Social, discusses his recent article on creative and time-saving ways to make your business and workers more efficient.
Guests: Simon Biltcliffe,Nadim Choudhury,Peter Bregman,Daniele Fiandaca
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Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests: Debbie Morrison,Ian Barber,Mindi Chahal
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This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests: Adrian Day,Max Tatton-Brown,Joe Wade
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Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests: Kathleen Saxton,Michael Litman,Pippa Glucklich,Maisie McCabe
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Original Broadcast: Shop Floor
This week Nick Peters visited Sandhurst where Shop Floor partners, the Inspirational Development Group, bring clients to the Academy to delve into their exclusive relationship with the Military Academy. Major General Paul Nanson explains how trainees are carefully selected and bring out their leadership potential; while Lieutenant Colonel Lucy Giles talks about the changes of the role of women cadets. In the second half of the show, IDG Founder and Chairman Stephen Bennett, explains analyses the role of leadership in the world of business; and Patrick Thomson, Senior Programme Manager at The Centre for Ageing Better, questions whether older workers being pushed out of the workforce.
Guests: Lucy Giles,Paul Nanson,Stephen Bennett,Patrick Thomson
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