Nick Peters is joined in the studio by Share Radio's senior analyst Ed Bowsher. Today they discuss the growing numbers of new and expectant mothers being made redundant in the UK as well as the latest news on Apple's tax row with the EU. Plus just how much is cybercrime costing the UK economy? All these stories and more on The News Review.
Guests: Ed Bowsher
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Original Broadcast: Marketing Watch
Nick talks to Gareth Davies, head of digital and insight at PR firm Waggener Edstrom, about the campaigns of the various sponsors who had spent billions for the rights to be associated with the Rio Olympics to see who had won gold, silver, bronze or were just also rans. He also talks to Colin Williamson, media consultant, about the demise of Gawker, arguably the rudest, most fearless news site on the Internet, and why the rest of the media should pay attention to its story.
Guests: Gareth Davies,Colin Williamson
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Original Broadcast: Marketing Watch
Nick talks to Debbie about the breakdown in trust between brands, agencies and consumers identified in a new documentary by Campaign. Do brands feel they’ve ceded too much power to budgets and agencies, and are now trying to get it back? Adrian joins Nick from Rio to talk about the ways in which brands benefit from the huge sums they pay to be associated with the games. And Rita Lobo tries to claim her free Uber ice cream…with mixed success.
Guests: Debbie Morrison,Adrian Day
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Original Broadcast: Shop Floor
With the Sports Direct report from the House select committee out this week, Nick talks company culture…and the imperative for a new way to do business. Plus, the effectiveness of worker representation on boards, crime in the workplace and the economy of hours…a new means of money-free trade and barter.
Guests: Peter Montagnon,Martin Warren,David Kearns,Sarah Henderson
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Original Broadcast: Shop Floor
This week, we’ve heard all about short-termism among companies; but what about employees? Nick Peters finds out with Kate Cooper from the Institute of Leadership and Management. Nick learns about why employee ownership is a great way for owners of a successful business to realise some of their investment but stay involved, and produce a massive boost to workforce morale. with Simon Mounsey from Agilisys. Nick and Alan Leaman, CEO at Management Consultancies Association, discuss public trust in business and politics post-Brexit. And have you ever wondered about the job of comments moderator on a web site? Nick finds out how it’s done from Arax Poshtvar is a member of the comments moderation team at the Guardian.
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This week Nick Peters finds out how the TV industry reacted last year when YouTube pitched itself to brands as a legitimate alternative for their ad spend to conventional TV. Now the row has escalated: the online video service is suggesting brands should switch 24% of their TV spend to YouTube. Nick is also tackling one of the biggest questions facing online news media: how to generate revenue from news.
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Original Broadcast: Shop Floor
On this week's Shop Floor, with the Inspirational Development Group, Nick Peters looks at bullying at work with Joeli Brearley, founder of Pregnant Then Screwed, who provide support and advice for women who have been badly treated at work either on returning from maternity leave, or when announcing their pregnancy. Beverley Sunderland, from Crossland Employment Solicitors, debates whether managers are armed with the right tools to deal with cases of bullying. Professor Sir Cary Cooper, of the Manchester Business School and the CIPD, explains how emails can affect our productivity and well-being, while Barry Dudley, of Green Square, discusses the Microsoft's recent purchase of LinkedIn.
Guests: Joeli Brearley,Beverley Sunderland,Professor Sir Cary Cooper,Barry Dudley
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Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests: Arwa Mahdawi,Paul Miller
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Original Broadcast: Shop Floor
On this week's Shop Floor, in partnership with the Inspirational Development Group, Ken Cowen, founder of the charity The School of Hard Knocks, explains how young men and women who have been neglected by society are given a chance to regain esteem and drive, to help them get a job. Nick Peters discusses the importance of Inclusive Leadership, a new Inspirational Development Group workshop, with Senior IDG Consultant, Johanne Malin. Paul Harris, Co-Founder of Bright HR, explains why many HR policies are not beneficial to employees; and Katie Jacobs, Editor of HR Magazine, looks back at the evolution of HR and the publication in the last 25 years.
Guests: Ken Cowen,Johanne Malin,Paul Harris,Katie Jacobs
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Original Broadcast: Marketing Watch
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests: Nick Parker,John Donovan,Paul Drake
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