Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests: Arwa Mahdawi,Paul Miller
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Tony Wheeler, Co-Founder of Lonely Planet, joins Sue Dougan on the programme this week. He tells Sue how he set up the company with his wife Maureen. Speaking of his adventures all over the world, Tony shares some of the tracks that accompanied him along his travels.
Guests: Tony Wheeler
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Gender pay gap is still alive and kicking, with women earning 12% less than men. So how do you go about getting a pay rise or a promotion? Sarah Pennells is joined by Fiona Davis, Director for Women in Retail; Penny Parker, from Laurence Simons; and Vanessa Vallely, founder of WeAreTheCity and WeAreTheCity. Together, the guests discuss why women are less likely to ask for a pay rise, and why they are reluctant to come forward.
Guests: Fiona Davis,Penny Parker,Vanessa Vallely
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JustLoans Group is an alternative lender aiming to disrupt business banking. Founded by serial entrepreneur John Davies who's been involved in the lending industry for over thirty years since 198, the company only lends to SMEs and they've developed a fintech platform which gives initial lending decisions in ten minutes. Linda Lewis finds out why their CEO is on a mission to disrupting business banking.
Guests: John Davies
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Original Broadcast: Morning Money at 6:00
JP Morgan Chase has announced a new dress code for staff, which allows staff to wear more casual approved items like dresses, casual trousers or dress sandals. But what are the reasons behind this? Matt Cox has been hearing from Kim Stephenson, an Occupational Psychologist specialising in business psychology.
Guests: Matt Cox,Kim Stephenson
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Linda Lewis meets two Americans who've come up with a drink they describe as a 'mini bottle of goodness', a hydration boost with a concentrated shot of vitamins, minerals and electrolytes. Douglas Wolfson and Sanam Petri tell their exciting story.
Guests: Douglas Wolfson,Sanam Petri
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In the first edition of Inside Music where Presenter Matthew Cook and Co host Gareth Varty, Accounts Manager at PRS For Music, take look into the inner workings of the music industry. Matthew Cook speaks with Deputy editor of Music Week, Murray Stassen, and Contributing Editor for Music Business Worldwide, Rhian Jones. And of course, throughout the show they showcase the unsigned SoundCloud artist of the week, featuring Ancient Underground a creation by Canadian Born Daniel Harvey.
Guests: Gareth Varty,Rhian Jones,Daniel Harvey,Murray Stassen
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Original Broadcast: Shop Floor
On this week's Shop Floor, in partnership with the Inspirational Development Group, Ken Cowen, founder of the charity The School of Hard Knocks, explains how young men and women who have been neglected by society are given a chance to regain esteem and drive, to help them get a job. Nick Peters discusses the importance of Inclusive Leadership, a new Inspirational Development Group workshop, with Senior IDG Consultant, Johanne Malin. Paul Harris, Co-Founder of Bright HR, explains why many HR policies are not beneficial to employees; and Katie Jacobs, Editor of HR Magazine, looks back at the evolution of HR and the publication in the last 25 years.
Guests: Ken Cowen,Johanne Malin,Paul Harris,Katie Jacobs
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Original Broadcast: Consuming Issues
Managerial dismissals are the norm in football. So it may be a bit of a surprise to hear one case headed to tribunal. Assisant boss Nigel Gibbs took his old club Leeds United to court and won more than £330,000. The issue in the case was whether Mr Gibbs was constructively dismissed, or whether he simply chose to go. Georgie Frost was joined by our regular expert on employment law Kevin Charles from Crossland Solicitors.
Guests: Kevin Charles
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Original Broadcast: Marketing Watch
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests: Nick Parker,John Donovan,Paul Drake
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