Ever since the referendum result was announced, there has a been a firestorm of recrimination about the lies and half-truths that both sides told. Nick Peters and Danny Rogers, Editor in Chief at PR Week and Group Editor in Chief at The Brand Republic Group, discuss what the EU Referendum campaign means from a PR expert’s perspective. Danny also compares one of the PR strategies used in the 2015 general election, the fear of change, and how this same approach achieved very different results in the referendum. Nick also looks at artisan craft-based advertising with copy writing expert Nick Parker and John Donovan of GumGum.
Guests: Danny Rogers
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Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Guests: Dilesh Bhimjiani,Matt Winton
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