Original Broadcast: Marketing Watch
How well are marketing and advertising companies responding to calls for them to become more engaged with consumers? Nick Peters discusses the 'age of the consumer' with Chris Daly, Chief Executive of the Chartered Institute of Marketing. He also looks at the merging of Marketing Magazine and Campaign under the one brand, 'Campaign', with Maisie McCabe and Gemma Charles, Joint Deputy Editors at Campaign.
Guests: Chris Daly,Maisie McCabe,Gemma Charles
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Original Broadcast: Shop Floor
Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Guests: Lord John Browne,Neil Pickering,Paul Jackson,Leeson Medhurst
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Original Broadcast: Marketing Watch
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Guests: Nick Parker,John Donovan,Paul Drake
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Original Broadcast: Shop Floor
On Shop Floor, with the Inspirational Development Group, Nick Peters speaks to Simon Biltcliffe who runs his company, Webmart, on the principles of Marxism and Capitalism combined. Nick also discusses with Nadim Choudhury, Head of Career Development at the Institute of Financial Services University College, the latest CIPD report on job satisfaction. Peter Bregman, CEO of Bregman Partners in New York, explains how to get more out of your day, while Daniele Fiandaca, Co-Founder of Creative Social, discusses his recent article on creative and time-saving ways to make your business and workers more efficient.
Guests: Simon Biltcliffe,Nadim Choudhury,Peter Bregman,Daniele Fiandaca
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Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests: Debbie Morrison,Ian Barber,Mindi Chahal
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Original Broadcast: Morning Money at 7:00
Bob Satchwell, Executive Director at The Society of Editors, discussed the demise of The New Day newspaper, which is publishing its last edition. Bob looks at why it failed, what it said and how audiences have changed. There’s also a look at why the ‘I’ newspaper has worked, despite only coming into circulation in recent years.
Guests: Sara Sjölin,Bob Satchwell
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Original Broadcast: Morning Money at 7:00
Wey Education is an education group operating the UK's only online fee-paying secondary school, "InterHigh”. And on the day of its unaudited interim results for the six months to February 2016, the company’s Chairman, David Massie, joined Nick Peters and Louise Cooper to discuss their performance.
Guests: Louise Cooper,David Massie
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This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests: Adrian Day,Max Tatton-Brown,Joe Wade
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This week's Shop Floor, in association with the Inspirational Development Group, focuses on the expanding world of business and how it affects its employees. Nick Peters also looks at the pressures of middle management and why BAME workers with degrees are more likely to be unemployed than white workers. Nick is joined by Douglas Rushkoff, Professor of Media Theory and Digital Economics at City University New York; Penny de Valk, Managing Director Penna Talent Practice; Natasha Owusu, from the TUC, and Maxine Hurley, Member Engagement Manager at ENEI.
Guests: Douglas Rushkoff,Penny de Valk,Natasha Owusu,Maxine Hurley
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Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests: Kathleen Saxton,Michael Litman,Pippa Glucklich,Maisie McCabe
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