Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests: Debbie Morrison,Ian Barber,Mindi Chahal
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Sacha Romanovitch joins Sue Dougan for this week's Track Record. As the first female CEO of Grant Thornton, Sacha looks back at her career and explains why her family values are so important and keep her grounded in her work life. She talks to Sue about her favourite songs that paved her career path.
Guests: Sacha Romanovitch
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The Entrepreneur Show takes a look at interesting businesses and talks to the people behind them. Whether you already run your own business or are thinking about taking the plunge, we'll bring you everything you need to guide your business from concept to success.
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Original Broadcast: Morning Money at 7:00
Bob Satchwell, Executive Director at The Society of Editors, discussed the demise of The New Day newspaper, which is publishing its last edition. Bob looks at why it failed, what it said and how audiences have changed. There’s also a look at why the ‘I’ newspaper has worked, despite only coming into circulation in recent years.
Guests: Sara Sjölin,Bob Satchwell
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Original Broadcast: Morning Money at 7:00
Wey Education is an education group operating the UK's only online fee-paying secondary school, "InterHigh”. And on the day of its unaudited interim results for the six months to February 2016, the company’s Chairman, David Massie, joined Nick Peters and Louise Cooper to discuss their performance.
Guests: Louise Cooper,David Massie
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Original Broadcast: Morning Money at 7:00
Richard Perks, Retail Analyst at Mintel, discussed Sainsbury's full year results with Sarah Lowther and Chris Bailey. The company reported a drop in profits, but did that meet market expectations? Richard offers his view as well as giving his opinion on whether the results indicate if the company should take over Argos.
Guests: Chris Bailey,Richard Perks
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Every week The AIM Show hears from the boss of one of the companies listed on the Alternative Investment Market.
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Linda visited the founders of Flock- Emma Sexton and Megan Thomas. Flock is a curated collaborative network, where business is done entirely collaboratively, where giving and taking is equal, and where people don't need to compete. Flock is a business in its own right, running events, actively looking for franchise opportunities, with global ambitions.
Guests: Emma Sexton,Megan Thomas
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Linda Lewis visits the people behind Cauli Rice an innovative range of low carb, low calory rice made from cauliflower which available in supermarkets. About a year ago Gem Misa was one of the finalists slightly nervously lined up to pitch their business idea to Richard Branson in the annual Virgin competition for start-ups and new businesses. An advertising campaign was part of their prize, Cauli Rice got a lot of media attention. And not long afterwards their innovative range of low carb, low calorie rice made from cauliflower was launched in supermarkets and online. Since then, co-founders Gem Misa and her husband Jamie have raised more investment, won more prizes and are already planning various new flavours and business extras, such as a subscription service for people watching their weight who want their low carbs delivered straight to the door in a regular order. With sales soaring, they've also opened an office in Battersea, South London.
Guests: Gem Misa
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This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests: Adrian Day,Max Tatton-Brown,Joe Wade
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