Adam talks to Hannah Hawkshaw, a blogger, international speaker and founder of Social Media company Branding Marketing Results. Hannah discusses her journey from being confined to home as a result of a health condition and then using that time to become competent in blogging and social media to the point that she was being asked to do work for clients while still a teenager. They discuss the psychological principles that stop people from fully utilising digital marketing platforms and also the principles that make them so effective. Hannah shares a few tips to amplify social media for businesses large and small and talks about how this will be even more important in the future.
Guests: Hannah Hawkshaw
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Adam Cox talks to comedian James Mullinger, who left the UK for a new life in Canada. While James had moderate success in the London comedy scene, his career exploded when he made the move to Canada. James discusses why Canada isn’t the land of snow and ice that most people assume it is and that, due to its size, it’s actually much more varied than most Brits would know. He reveals how his unique perspective on Canada as an outsider helped his comedy career, and explains why Canada makes such a great place for a holiday.
Guests: James Mullinger
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Adam Cox talks to Lea Vendrami, a personal stylist and image coach, about the importance of personal branding and looking the part in business. They discuss the link between what we wear and our confidence levels and how those people that look the part tend to be perceived and treated differently from the norm. Lea explains that having the right wardrobe doesn’t need to be expensive and offers tips to revamp your closet.
Guests: Lea Vendrami
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Adam talks to Helen Parker, a money saving expert and passive income coach, about how to create an income outside of the typical employment model. They talk about models of passive income including multi-level marketing and why this model has a bad reputation. They explore how this model can work and what kind of people would work well in a system that allows for personal flexibility and therefore requires self-discipline and a desire to influence others.
Guests: Helen Parker
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Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.
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Adam talks to Douglas Vermeeren, a serial entrepreneur, speaker, film maker and author about his mission to interview 400 of the most successful business people across multiple industries. Douglas was so inspired by the book Think and Grow Rich that he emulated the approach used by Napoleon Hill and updated it for the 21st century. Douglas shares key insights on delegation, finding and keeping talent, marketing and focus in an insightful conversation that will be invaluable to business owners and entrepreneurs.
Guests: Douglas Vermeeren
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Adam talks to city lawyer Clive Halperin from GSC on the life cycle of a business and what the key events throughout that life are that may need the help of a business doctor. From the legal entity at conception to the growth stages and problems with accessing finance or sacrificing equity for investment. They also discuss the issues that can lead to the death of a business and also discuss why businesses rarely have the equivalent of a health check.
Guests: Clive Halperin
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Adam talks to personal finance expert, author and TV presenter Jasmine Birtles about the 70th anniversary of the NHS and what companies, such as retailer Iceland, are doing to reward or incentivise people who work for the NHS and other emergency services. They discuss how companies can build goodwill and increase loyalty by rewarding those who go the extra mile. They talk about the psychology of discounting and deals and how we’ve moved on from feeling embarrassed about showing a discount voucher to a waiter in a restaurant.
Guests: Jasmine Birtles
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Adam Cox talks to Michael Shapiro, Head of Commercial Litigation & Dispute Resolution at GSC Solicitors LLP, about one of the most visible parts of the legal process: litigation. Michael explains that a lot of litigation comes about as a result of poor planning at the start of a business relationship, and that prevention is much better and cheaper than the cure. He talks about why factors such as ego, stubbornness and revenge can drive a case to court – and why there are much better, and far less risky, ways to seek resolution. Would you take your business to court to prove a point?
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Adam Cox is joined by international speaker and TV presenter Luke Scott, to talk about why he rejected corporate life as sales director of a major software firm to build his own lifestyle brand. Luke talks about how few business owners and managers lead effectively, and why “conscious leadership” can make a dramatic difference to results. He also provides some tips about how to build a personal brand, and shares why it’s an exciting time to celebrate what makes you stand out – and how that can be monetised. Find out more at www.lukescottofficial.com.
Guests: Luke Scott
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