This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
Guests: Dharmesh Rana,Nigel Clarkson
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Nick Peters looks at cinema advertising agency Pearl and Dean’s loss of shares in the advertising market. Peter talks to Kathryn Jacob, Pearl and Dean CEO, about how this came about. She talks about the struggles the company had to face and how they recovered. Kathryn also talks about how the company has changed from a cinema to a film company. Nick also speaks to Raymond Snoddy about the new paper-only tabloid newspaper, The New Day Nick compare the Independent’s choice to become a digital newspaper and the birth of the new tabloid. Together they talk about the vicissitudes between print and online publications as well as how modern paper publications are changing. Nick also talks about the role of marketing in the structure of any business. Chief marketing Officer Sholto Douglas-Home from global recruitment firm Hays says marketing should ‘man up’ and brace themselves for a brighter future of marketing.
Guests: Catherine Jacob,Raymond Snoddy
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